Funding the Next Generation is the nation’s only initiative focused solely on local public funding measures for services to children, youth and their families – funds like San Francisco’s Children and Youth Fund and the Oakland Kids First Fund.

ALL our children and youth deserve to be happy and to have a world of possibility open to them.  They deserve to be safe, cared for in a loving way, and given ample opportunities to develop their talents and skills.  That means that every community must focus its resources on supporting its young people.  Yet right now, most public budgets are way out of balance.  For our most disadvantaged children and youth particularly, our elected officials have chosen to spend much more money on punishment and repairing problems than on providing opportunity and preventing problems.  Too many children are denied the chance to fulfill their dreams.

The mission of Funding the Next Generation is to increase resources in local communities so that children and youth are prioritized, and so that cities and counties have permanent public funding to ensure opportunities for their young people.  With the belief that action starts at the local level, we help create measures that will fund and sustain services such as childcare, preschool, after school and youth development programs, career preparation and jobs, health care, recreation, parent support and quality schools.

We know that rhetoric and policies on paper are meaningless unless resources follow.  Decisions are made in two ways – votes by elected officials on budgets and votes by the electorate on revenue measures.  Getting enough resources for children is a battle.  Funding the Next Generation helps win those battles.

This initiative was founded and is directed by Margaret Brodkin, who is nationally recognized for her pioneering work and tough advocacy in building a constituency for children and successfully fighting for hundreds of millions of dollars in public funding for children and youth services in San Francisco.

Funding the Next Generation works with advocates, public officials, non-profit agencies, parents and youth throughout California, and has sparked action throughout the country.

If you want to make a difference for your children and the future of your community, please join us!  As an expanding learning network, we look forward to sharing our resources, experience and expertise with you.

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“Margaret Brodkin is the Johnny Appleseed of children’s funds.”  
– Larry Tramutola, political consultant for dozens of winning campaigns for school funding and the strategist behind the 2014 and 2016 historic soda tax victories in Berkeley, San Francisco and Oakland, California.

san-francisco-state-universityProject of San Francisco State University, College of Health and Social Sciences



Learn More


Exciting poll: “The 2016 California Elections and Funding for Children and Youth” by Dave Metz, FM3, May, 2016.  What we can learn from the last election when children’s services were on the ballot.  Download here

First-ever “how-to” Guides

Two guides available: Creating a local children’s fund: A Guide to Planning a Local Initiative to Fund Services for Children, Youth and their Families. NEW: Children’s Fund Campaign Manual: A Guide to Passing a Local Children’s Fund.

Funding The Next Generation

National perspective

First National Webinar: Creating Local Dedicated Revenue Streams for Children, sponsored by Funding the Next Generation, Forum for Youth Investment, National Association for the Education of Young Children, National AfterSchool Association. Featuring Margaret Brodkin and Elizabeth Gaines

Funding The Next Generation

California’s First Children’s fund

Hear Margaret Brodkin tell the inspiring Little Red Wagon Story about the winning campaign to pass the San Francisco Children’s Fund – now over $80 Million each year.