Funding the Next Generation is the nation’s only initiative fighting for local public funding measures for services to children, youth and their families – funds like San Francisco’s Children and Youth Fund and the Oakland Kids First Fund.

ALL our children and youth deserve to be safe, cared for in a loving way, and given ample opportunities to develop their talents and skills.  They deserve to grow up seeing a world of possibility open to them.  That means communities, like families, must ensure that sufficient resources are spent uplifting their children.  Yet right now, public budgets are way out of balance.  For our most disadvantaged young people particularly, our elected officials have chosen to spend much more money on punishment and repairing problems than on providing opportunity and preventing problems.  Too many children are denied the chance to fulfill their dreams.

The mission of Funding the Next Generation is to increase public funding that provides opportunities for all our children and youth.  With the belief that action starts at the local level, we help create city and county measures that will fund and sustain services such as childcare, preschool, after school and youth development programs, career preparation and summer jobs, health care, recreation, parent support and community schools.

We know that rhetoric and policies on paper are meaningless unless resources follow.  Sadly, getting enough resources for children and youth is often a battle.  Funding the Next Generation helps win those battles – in city and county budgets, and at the ballot box.

This initiative was founded and is directed by Margaret Brodkin, who is nationally recognized for her pioneering work and tough advocacy in building a constituency for children and successfully fighting for hundreds of millions of dollars in public funding for children and youth services in San Francisco.

Funding the Next Generation works with coalitions of advocates, public officials, non-profit agencies, parents and youth throughout California – and has sparked action around the country.

If you want to be part of a movement that helps the children in your community look to the future with excitement and hope, join us!  As an expanding learning network of local coalitions, we look forward to sharing our resources, experience and expertise with you.

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“Margaret Brodkin is the Johnny Appleseed of children’s funds.”
– Larry Tramutola, political consultant for dozens of winning campaigns for school funding and the strategist behind the 2014 and 2016 historic soda tax victories in Berkeley, San Francisco and Oakland, California.

san-francisco-state-universityProject of San Francisco State University, College of Health and Social Sciences



Learn More


Analysis of 21 public opinion surveys and polls on support for early childhood services, published January, 2018, by FM3 Research. Consistent themes and messaging are identified. Important do’s and don’ts for advocates. Download here

Event Info

Report on conference in LA on passing local measures for underserved children and youth. June 25 at the California Endowment Conference Center.  > Conference packet;  Power points from the conference; Newsletter following conference

Funding The Next Generation

National perspective

First National Webinar: Creating Local Dedicated Revenue Streams for Children, sponsored by Funding the Next Generation, Forum for Youth Investment, National Association for the Education of Young Children, National AfterSchool Association. Featuring Margaret Brodkin and Elizabeth Gaines

Funding The Next Generation

California’s First Children’s fund

Hear Margaret Brodkin tell the inspiring Little Red Wagon Story about the winning campaign to pass the San Francisco Children’s Fund – now over $80 Million each year.