Funding the Next Generation, founded in 2015, was the nation’s first initiative to promote and fight for local public funding measures for services to children, youth and their families – funds like San Francisco’s Children and Youth Fund and the Oakland Kids First Fund.

ALL our children and youth deserve to be safe, loved, and given ample opportunities to reach for their dreams.  That means communities, like families, must ensure that sufficient resources are spent uplifting their children.  Yet right now, public budgets are way out of balance.  For our most disadvantaged young people particularly, our elected officials have chosen to spend much more money on punishment and repairing problems than on providing opportunity and preventing problems.  Too many children are denied the chance to develop to their potential.

The mission of Funding the Next Generation is to increase public funding that provides opportunities for all our children and youth.  With the belief that action starts at the local level, we help create city and county policies that will fund and sustain services such as childcare, preschool, after school and youth development programs, career preparation and summer jobs, health care, recreation, parent support and community schools.

We know that rhetoric and policies on paper are meaningless unless resources follow. Sadly, getting enough resources for children and youth is often a battle.  Funding the Next Generation helps win those battles – in city and county budgets, and at the ballot box.

The crisis that was created by Covid 19 has revealed the limitations in our services for children and hopefully taught us more about what is important in our lives.   As our country recovers, it is essential that we not only return to what we provided our children prior to the virus, but that we strengthen that safety net of support. As communities re-establish their priorities, we must use this as an opportunity to ensure that children and youth are front of mind.  We must not respond to the fears that could follow, but to our community’s highest aspirations for the next generation.


This initiative was founded and is directed by Margaret Brodkin, who is nationally recognized for her pioneering work and tough advocacy in building a constituency for children and successfully fighting for hundreds of millions of dollars in public funding for children and youth services in San Francisco.

Funding the Next Generation works with coalitions of advocates, public officials, non-profit agencies, parents and youth throughout California – and has sparked action around the country.

If you want to be part of a movement that helps the children in your community look to the future with excitement and hope, join us!  As an expanding learning network of local coalitions, we look forward to sharing our resources, experience and expertise with you.

Check out our 2019 and 2020 newsletters, filled with valuable information about our work – MayJuly,  October

“Margaret Brodkin is the Johnny Appleseed of children’s funds.”
– Larry Tramutola, political consultant for dozens of winning campaigns for school funding and the strategist behind the 2014 and 2016 historic soda tax victories in Berkeley, San Francisco and Oakland, California.

san-francisco-state-universityProject of San Francisco State University, College of Health and Social Sciences

FOR INSPIRATION: “Amid Coronavirus, America needs a more just society.” New York Times editorial, April 9, 2020


Catch up on Past Webinars

Ballot Measures and COVID-19 Funding for Kids

What's happening around the country to increase dollars


Margaret Brodkin, founder/director Funding the Next Generation; Elisabeth Gaines, founder/director, Children’s Funding Project


Digital Tools: Meeting This Moment Where People Are – Online

Using digital tools to Advocate for Kids on a Shoestring Budget


Margaret Brodkin, founder/director Funding the Next Generation; Featuring: Salim Zymet, VP of Digital for 50+1 Strategies


Reducing Juvenile Hall Populations

Promoting youth development, safety and cost-effectiveness


Moderator: Margaret Brodkin, founder/director Funding the Next Generation; Featuring: Panel of 9 community leaders including elected officials, youth, and CBO’s


How the Pandemic Is Impacting Public Opinion on Revenue for Kids

Local ballot measures for children and youth in a post COVID-19 world


Moderator: Margaret Brodkin, founder/director Funding the Next Generation; Featuring: Dave Metz, President, FM3 and Nicole Derse, founder of 50+1 Strategies


Advocating for Kids in Local Budgets During the Pandemic

How can we meet the moment?


Moderator: Margaret Brodkin, founder/director Funding the Next Generation; Experts discuss future of CA budget + local advocacy examples from San Diego, Sacramento and San Francisco


Learn More


The lay of the land for 2020: Trends in public opinion on funding for kids by Dave Metz, FM3 Research. Feb. 2020.  Download here

Funding The Next Generation

California’s First Children’s fund

Hear Margaret Brodkin tell the inspiring Little Red Wagon Story about the winning campaign to pass the San Francisco Children’s Fund – now over $100 Million each year.