Funding the Next Generation, founded in 2015, was the nation’s first initiative to promote and fight for local public funding measures for services to children, youth and their families – funds like San Francisco’s Children and Youth Fund and the Oakland Kids First Fund.
Join us! As an expanding learning network of local coalitions, we look forward to sharing our resources, experience and expertise with you.
The mission of Funding the Next Generation is to inspire and prepare communities to increase public funding for children and youth. With the belief that action starts at the local level, we help coalitions create city and county policies and revenue streams that will fund and sustain services such as childcare, preschool, after school and youth development programs, career preparation and summer jobs, health care, recreation, parent support and community schools.
We know that rhetoric and policies on paper are meaningless unless resources follow. We know that what gets funded is what gets done. Sadly, getting enough resources for children and youth is often a battle. Funding the Next Generation helps win those battles – in city and county budgets, and at the ballot box. We strive to see that coalitions leading the struggle are diverse, inter-generational, rooted in community and follow the voices of those most impacted by budget policy.
Fighting for democracy: Bringing people together to engage in the policy fight for the next generation will help us all overcome the extreme polarization that is weakening our country and enable us to strengthen our democratic institutions from the ground up.
This initiative was founded and is directed by Margaret Brodkin, who is nationally recognized for her pioneering work and tough advocacy in building a constituency for children and successfully fighting for hundreds of millions of dollars in public funding for children and youth services in San Francisco.
Funding the Next Generation works with coalitions of advocates, public officials, non-profit agencies, alongside parents and youth most impacted by funding priorities. We work throughout California and have sparked action around the country.
“Margaret Brodkin is the Johnny Appleseed of children’s funds.”
– Larry Tramutola, political consultant for dozens of winning campaigns for school funding, progressive policies and the strategist behind the historic soda tax victories in Berkeley, San Francisco and Oakland, California.
- Why start now for 2024: What needs to be done and calendar for doing it – PowerPoint
- Getting started on a path to dedicated funding – Fact Sheet
- Assessing the political landscape: The feasibility of a ballot measure in your city or county – Use this tool
- Drafting a ballot measure – Fact sheet on Elements of a Ballot Measure and PowerPoint on Crafting a Ballot Measure
- Fundraising for Ballot Measures – PowerPoint from training
WORKING YOUR BUDGET PROCESS
June 2022 – Sacramento response to gun violence, Update on Taxpayer Protection Act
Feb. 2023 – San Francisco’s model child care measure
May 2023 – Oakland’s Six Ballot Measures
June 2023 – Summary of California polling on kids
September 2023 – Legal progress at last on creating local California measures
CHECK OUT OUR YOUTUBE CHANNEL FOR ALL OUR WEBINARS AND TRAININGS: They cover everything from digital tools, to reducing juvenile hall populations, to latest national polling, to advocating for kids in local budget processes.
In May 2023, FNG sponsored its first statewide poll on public attitudes about children and youth and support for various revenue strategies for the ballot. Download here
California’s First Children’s fund
Hear Margaret Brodkin tell the inspiring Little Red Wagon Story about the winning campaign to pass the San Francisco Children’s Fund – now over $100 Million each year.