No matter whether you are fighting for more money in your local budget or placing a measure on the ballot, there are basically four steps involved:
- Making the case – This can mean anything from doing a report card on the state of kids, building a consensus around a Bill of Rights for kids, developing a fiscal map of current funding (A Children’s Budget), communicating the cost-benefits of investing in children to policymakers and the public, providing testimony at public hearings.
- Crafting a proposal – Make it very concrete – cost, program, who will be served, potential outcomes (whether budget augmentation or ballot measure)
- Building the base – This can involve outreach to community groups, creating a coalition, using social media, convening conference or public forums, doing mailings and newsletters, and speaking at public events.
- Mounting a campaign – This can involve traditional tactics (such as reports, testimony, media, testimony) and hardball political tactics (such as demonstrations, petitions, public challenges of elected officials, and circumventing the traditional political process.)
Many people start the journey to get more local money for kids by rallying the community around a Bill of Rights. This builds consensus, helps start the organizing, and raises the visibility of the issue. The Bill of Rights can become an official policy of your city or county – passed by a Board of Supervisors or a City Council.
Here are some examples:
- Napa County Children’s Bill of Rights approved by Board of Supervisors, 2015
- San Joaquin Children and Youth Bill of Rights
- San Mateo County Children’s Bill of Rights
- Santa Clara County Children’s Bill of Rights
- Del Norte County Children’s Bill of Rights
A Children’s Budget can be anything from a document outlining the landscape of children’s expenditures in your city or county to a more comprehensive document which also includes funding priorities and benefits.
We can help you analyze your budget. Below are some power points on the basics, as well as analyses of a city and a county budget that we have done – to get your understanding started.
- GETTING MORE MONEY FOR KIDS IN YOUR CITY AND COUNTY 2020-21 BUDGET — Dec. 5, 2019 Webinar POWERPOINT FROM THE WEBINAR
- Power point on Understanding Local Budgets in California, by Ed Harrington, former Controller of San Francisco and finance expert
- Understanding California County Budgets, with Chris Hoene, ED California Policy and Budget Center; Ed Harrington, Former Controller of San Francisco, and Margaret Brodkin, Director, Funding the Next Generation, July 2017 – Webinar slides
- Analysis of San Diego budget by Funding the Next Generation
- Pomona budget analysis by Funding the Next Generation
Getting involved in your city and county budget processes can be a very effective way to generate dollars for kids. Children’s advocates need to get better at working local budget processes.
There are many resources on communication, but some of our favorite in terms of making the case for kids are below. Our two favorite sources – Berkeley Media Studies Group and ASO Communications.
- “Minding Our Words” – summary of research by Anat Shenker-Osorio about communication strategies for early care campaigns– Note from Margaret – “Best piece I’ve seen on how we talk about our issues.”
- Talking about Health, Housing and COVID-19 – by Berkeley Media Studies Group
- Framing 101 – by Berkeley Media Studies Group
- Research to Reality – One-pager by Funding the Next Generation on cost-benefits of investing in children and youth
- Poster for campaign to amend the Pomona city charter
Here is a tool that goes through decision-making for a ballot measure, step-by-step.
Decision matrix for developing a local dedicated funding stream
No need to reinvent the wheel. Below is a matrix for what to include in a measure, and some drafts of measures that go from greatly detailed to just a basic framework, and from taxes to set-asides.
- Drafting a dedicated funding measure – one-page summary created by Funding the Next Generation on elements of a funding measure
- Examples of 3 types of measures – differing in revenue strategy, level of detail, and structure for implementation:
- Yolo Preschool Measure final draft, 2020 – sales tax
- Richmond Fund for Kids – June 2018 ballot – general fund set-aside
- Sacramento Children and Youth Fund – marijuana tax on ballot, June, 2016
Every community is different, so pick from the examples below some ideas that reflect the nature of your campaign and the nature of the community. Less is more. And you will need a professional graphic designer experienced in electoral work.
Below is a sampling of fliers and brochures that make the case:
Below are some examples. You will have to work with a professional pollster to discuss what you most need to know and when you need to know it. Do you want to know the public’s priorities, most popular revenue ideas, best arguments for your measure, or who is most or least supportive?
- Solano County Children’s Issues Poll– a good model for a local poll on revenue, priorities and messages
- San Joaquin poll on how to best spend marijuana dollars, 2017 – a great model on an important subject
California law is complicated when it comes to raising revenue. Ultimately you will need to consult a lawyer, but below are some resources to get you started. Here are the basic revenue sources in California:
- Sales – combined limit 2% add-on to base of 7.5% – done in 1/8 cent increments
- Real estate transfer – can be made progressive by increasing with value of property
- Parcel – can be based on size of parcel, and can have many exceptions – always a special tax
- Business – gross receipts, car rental, parking
- Utility (UUT) – gas, water, sewer, cable, phones
- Hotel – Transient Occupancy Tax (TOT) – ranges from 8 – 14%
- Marijuana – Cultivation, Manufacturing, Sales – can be passed by a percentage range
- Admission – Parks, Sporting events, Concerts, etc.
WHAT’S LEGAL? Local Government Funding Options for California’s Children, Youth and Family Services – a white paper prepared by Orrick, Herrington & Sutcliffe LLP. This is the best overview of the legal options for creating new revenue streams for children and youth services in California. It is a little outdated in that it does not include marijuana taxes, but it is a solid resource for basic information.
Examples of dedicated revenue streams – one-page chart on revenue options, created by Funding the Next Generation
A National Perspective – Innovative Funding Methods to Expand Programs So Children Can Thrive – power point by Children’s Funding Project
Some key lessons:
- Budgets and elections are unique organizing and communication opportunities to create sustainable funding for services and opportunities for children and youth.
- Non-profits have untapped power to influence public spending, but often are afraid or lack the skills and staff resources to use it.
- It takes a village to influence funding policy. Partnerships and coalitions are essential for collective action.
- The good fight for resources entails the skills of both persuasion and hardball politics.
- Youth and parents have influential voices, often the most influential voices, in the public policy fight for resources.
- Take the initiative to fight for enough money to create equitable resources for all kids – don’t wait for politicians.
- Drama helps make the case for resources. Using the media amplifies it.
- Expect opposition EVERY time you ask for more equitable allocation of resources.
- Wining the resource battle for kids is exhilarating! Every win leads to more success. Power builds power.
- Ballotpedia – The have EVERYTHING about almost every measure that has been on a ballot around the country as well as.
- Children’s Funding Project – They are our partners in this work. Their website describes their model for increasing resources for kids, as well as what is going on around the country on ballot measures for kids.